Multi-Channel Lead Engine
An event-driven lead operations system connecting payments, meetings, enrichment, AI context, Airtable, Slack and reporting.
The build demonstrates how separate GTM tools can behave like one operating system when events, identities and responsibilities are designed explicitly.
Payment and meeting events enter through separate webhook paths but are normalized into one shared lead and activity model.
Apollo enrichment adds company and contact context before an AI step prepares a concise internal summary and recommended next action.
Airtable acts as the operational database, Slack provides immediate team visibility, and Google Sheets supports downstream reporting and review.
Revenue and meeting events entered through separate platforms, while enrichment, context, routing and reporting were handled manually.
The architecture uses webhook events from Stripe and Calendly, enriches people and companies through Apollo, creates AI-assisted context, writes structured records to Airtable and Sheets, and sends the responsible team a Slack notification after controlled waits and checks.
Outcomes without invented claims
- 01Created one event-driven path across payment, meeting, enrichment and internal notification systems.
- 02Reduced dependence on manual copy-and-paste between GTM tools.
- 03Established a reusable architecture for lead routing, context and operational reporting.
What makes this publishable
- Workflow architecture
- Webhook event map
- Airtable operating schema
- Enrichment and notification logic
- Stripe
The system illustrates the broader Ops5ive pattern: capture the event, resolve context, apply rules, assign action and preserve evidence across the complete workflow.